Apple iPhone 15 series price in Pakistan including PTA tax

Apple iPhone 15 series price in Pakistan including PTA tax
Apple iPhone 15 series price in Pakistan including PTA tax

Apple just unveiled the new iPhone 15 series, which consists of four models: the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max.

For the iPhone 15 and iPhone 15 Plus, a powerful 48MP primary camera and an A16 Bionic CPU are housed in the Dynamic Island, a fresh and durable design.

The iPhone 15 Pro and iPhone 15 Pro Max will also include the next-generation A17 Pro processor, which has a variety of improvements.

Price of non-PTA iPhone 15 series

ModelVariantnon-PTA Price
iPhone 15128 GBRs.236,000
iPhone 15256 GBRs.265,500
iPhone 15512 GBRs.324,600
iPhone 15 Plus128 GBRs.265,500
iPhone 15 Plus256 GBRs.295,000
iPhone 15 Plus512 GBRs.354,100
iPhone 15 Pro128 GBRs.295,000
iPhone 15 Pro256 GBRs.324,600
iPhone 15 Pro512 GBRs.383,700
iPhone 15 Pro Max128 GBRs.354,100
iPhone 15 Pro Max256 GBRs.383,700
iPhone 15 Pro Max512 GBRs.442,700

PTA duty on iPhone 15 series

Different Apple iPhone 15 series models are liable for specific tax rates set by the Pakistan Telecommunication Authority (PTA).

ModelPTA Tax on PassportPTA Tax on CNIC
iPhone 15Rs.107,325Rs.130,708
iPhone 15 PlusRs.113,075Rs.137,033
iPhone 15 ProRs.122,275Rs.147,153
iPhone 15 Pro MaxRs.131,130Rs.156,893

Total Price with PTA duty

ModelVariantTotal Price on PassportTotal Price on CNIC
iPhone 15128 GBRs.343,325Rs. 366,708
iPhone 15256 GBRs.372,825Rs.396,208
iPhone 15512 GBRs.431,925Rs.455,308
iPhone 15 Plus128 GBRs.378,575Rs.396,208
iPhone 15 Plus256 GBRs.408,075Rs.432,033
iPhone 15 Plus512 GBRs.467,175Rs.491,133
iPhone 15 Pro128 GBRs.417,275Rs.442,153
iPhone 15 Pro256 GBRs.446,875Rs.471,753
iPhone 15 Pro512 GBRs.505,975Rs.530,853
iPhone 15 Pro Max128 GBRs.485,230Rs.510,993
iPhone 15 Pro Max256 GBRs.514,830Rs.540,593
iPhone 15 Pro Max512 GBRs. 573,830Rs. 599,593

vivo launches V27e in Pakistan, price, specifications

LAHORE – vivo, a leading global technology company, has launched the gorgeous V27e in Pakistan. The device is the brand’s latest addition to its popular V Series and comes with powerful camera capabilities.

vivo V27e is equipped with an outstanding 64MP OIS Ultra-Sensing Camera, 120Hz AMOLED Display, 66W FlashCharge, 8GB + 8GB Extended RAM*, Aura Light Portrait along with eye-catching color design.

vivo has extended its collaboration with the captain and top-ranked Batsman of the Pakistan Cricket Team for its latest product launch. The renowned cricketer will continue to represent vivo as the Brand Ambassador for the newly released V27e device, further strengthening the bond between the player, the brand, and the youth of the country.

On this occasion, Mr. Oliver Shen, Product Director at vivo Pakistan shared his thoughts about the device, “With an eye-catching appearance and outstanding image capabilities, V27e provides an enjoyable user experience and gives users the power to capture special, aesthetically pleasing moments. To achieve this, vivo constantly strives to develop leading technology in its smartphones to improve performance while catering to consumer demands”.

Intelligent, outstanding rear camera ensures glowing portraits

64MP OIS Ultra-Sensing Camera of V27e on the back of the phone offers a longer exposure and increases light intake by six times — producing more stable snapshots and boosting the quality and success rate of images taken in low-light conditions.

The 32MP HD Selfie Camera takes clearer selfies with richer details, for a poster-like image. Combining functionality with intelligent, outstanding cameras, the Aura Light Portrait of V27e provides exceptional portraits. V27e is an advanced smartphone owing to its 64MP OIS Ultra-Sensing Camera, studio-level soft lighting effect, and portrait-enhancing capabilities. The Aura Light and Portrait Mode work in tandem to help the camera light up faces to create Glowing Portraits in low light conditions and help users record beautiful moments.

Creating brighter videos has never been easier

vivo V27e is able to shoot brighter, more dynamic, detailed videos thanks to Hybrid Image Stabilization (OIS + EIS) mechanism which can perform stabilization computations and movements up to 10,000 times per second — giving users smoother, more stable, and clearer footage.

In addition, the Vlog Movie Creator feature offers a new one-stop video creation experience — providing 24 templates with rich video effects to show users how to shoot objects, people, or landscapes, along with real-time guidance for camera movement.

Stunning screen and gorgeous design

vivo constantly strives to improve the visual experience for its users. V27e has a 6.62′′* 2.5D screen which provides a more immersive and engaging visual experience with a refresh rate of 120Hz* and high brightness and contrast. The 2.5D screen offers rich details — giving users a cinema-like immersive visual world.

The 120Hz AMOLED Display also features self-developed ambient light sensors combined with luminescent materials which intelligently adjust the screen’s brightness and deliver vivid authentic colours, allowing users to enjoy a high-quality visual experience.

The flat frame, the slim body of 7.7mm thickness, and a weight of 185g* provide an ultra-thin grip and give the phone a slender and elegant look which is accentuated by the stunning flat screen.  vivo V27e captures and pays tribute to the vibrant colours of nature. The phone has a beautiful design flow which gives it a dynamic, artistic, simple, and elegant look.

Robust performance

The new V27e is equipped with a 4600mAh battery. Coupled with vivo’s in-house developed FlashCharge technology, it allows for 66W FlashCharge through which the phone can be charged up to 50% in 19 minutes.*

Moreover, vivo V27e is equipped with MediaTek’s Helio G99 platform, which features a 6nm advanced processor. It combines graphite sheets of ultra-high thermal conductivity with high-efficiency heat dissipation materials to create an efficient cooling system to boost performance.

Furthermore, V27e comes with an 8GB + 8GB Extended RAM* which works in tandem with the 6nm chip to help people seamlessly switch between apps and store data.

Price & Availability

The V27e comes in two beautiful colour variants, Lavender Purple, and Glory Black, and is currently available for pre-booking in Pakistan. The device will be available for sale starting May 30, 2023, at PKR 119,999 only.

vivo offers a one-year warranty for V27e along with 15 days of free replacement and 6 month’s warranty for accessories. vivo V27e is duly approved by Pakistan Telecommunications Authority and supports all mobile networks in Pakistan. Zong customers can also get 12GB Free Mobile Internet by using their 4G SIM card in Slot 1 (2GB Internet/month for 6 months).

* Measured diagonally, the screen size is 6.62” in the full rectangle. The actual display area is slightly smaller.

* Only specific apps can support 120 Hz. Screen refresh rate and touch sampling rate may vary slightly in different apps or game interfaces.

* The thickness of the Lavender Purple edition is 7.8mm, while the thickness of Glory Black is 7.7mm. The weight of the Glory Black edition is 185g while the Lavender Purple edition is 186g.

The actual dimensions and weight of each edition may differ due to variations in processes, measurement methods, and materials supplies.

* V27e is equipped with vivo standard charger and supports up to 66W. Charging power adjusts dynamically to changing conditions and is subject to actual use.

* 8 GB extended RAM is realized by software.

AI firm ‘Runway’ releases app that offers users video editing

AI firm 'Runway' releases app that offers users video editing
AI firm 'Runway' releases app that offers users video editing

Runway, an AI firm that collaborated on the creation of Stable Diffusion, an AI picture generator, released its first mobile app on Monday to give consumers access to Gen-1, its video-to-video generative AI model.

Currently, iOS devices are the only ones that can use the software.

What does runway AI do?

Users will be able to record videos from their phones and create AI videos with the new software in a matter of minutes. Any movie already in their library can be changed by using text prompts, pictures, or style presets.

Users can choose from the presets provided by Runway, such as “Cloudscape,” or they can alter their videos to make it appear to be a claymation, charcoal sketch, watercolour painting, paper origami or any type of art. They can also enter text or upload a picture into the text box.

The app will produce four previews for users to choose from. It will take a few minutes to create the finished item once they have decided which one they prefer.

Naturally, like any AI generator, the outputs can appear warped or bizarre. The idea of AI video makers could come off as goofy or even gimmicky. However, as technology advances and gets better over time, users may find value in it. Content producers, for instance, can spruce up their social media posts.

What does RunwayAi cost?

Two paid plans are available for Runway’s new mobile app: Standard ($143.99/year) and Pro ($344.91/year). You receive 625 credits each month under the basic plan in addition to other premium services like 1080p video, limitless projects and others. The Pro package includes all 30+ AI tools from Runway and 2,250 credits per month.

When can we access Runway Gen-2?

Runway brought out its Gen-2 model one month after Gen-1, which debuted in February, and went on sale. Gen-2, a text-to-video generator, is arguably an improvement above text-to-image models Stable Diffusion and DALL-E because it allows users to create videos from start.

According to Valenzuela, Runway has started to gradually offer out access to its closed beta for Gen-2.

Gen-2 will soon be available with Runway’s other AI capabilities, such as its image-to-image generator, and will replace the Gen-1 model that the app now supports.

realme C33 launched in Pakistan, price, camera, features

realme C33 launched in Pakistan, price, camera, features
realme C33 launched in Pakistan, price, camera, features

LAHORE – The realme C33 has been launched in Pakistan. The new device is priced at 54,999 and offers a stylish look and a next-level 50MP camera resolution. It is equipped with 4GB + 128GB and is currently available for purchase online and in markets.

 Stylish Design that Stands Out

Unlike many of its uninspiring counterparts in the market, the all-new budget king outstands itself with a stylish look and classy finish. It adopts a micron-level processing and lithography technology to create a unique line pattern on its back case, creating a dynamic visual effect when looking from different angles. In addition, the phone comes coated with a shimmering and brightening sand composite to mimic a flowing water texture.

Instead of just plastic, realme C33 adopts both PC and PMMA materials for the back case design, offering a translucent visual effect while also ensuring durability. The product also attends to every detail by featuring a uni-cover back cover with a premium right-angle bezel and no interrupting camera bumps. The product also comes in an 8.3mm ultra-slim body, providing a light and comfortable grip in hand. realme C33 comes in two color variants for users to choose from – Aqua Blue, and Night Sea. While the Aqua Blue variant offers a sleek and romantic ocean-like color that reminds the boundless sea, the Night Sea color variant provides a subtle and elegant option to go with users’ everyday style.

realme C33 provides best-in-class camera capability by being the first in its price range to feature a 50MP AI primary camera. Users can access blockbuster shots with crispy details by activating the 50MP Mode on their device. Moreover, the phone also offers Night Mode, HDR Mode, Timelapse, Panoramic view Mode, and more to capture all kinds of inspiring moments in life. The product also features a CHDR algorithm to enhance its picture quality further. For example, when taking shots under a backlit scene, the algorithm enables a better image dynamic that helps provide rich details for the overexposed area and improves the highlight suppression effect.

Solid All-rounder that Elevates Experience on All Front

On the display front, realme C33 offers a full-screen experience with a 6.5-inch(16.5cm) mini-drop display. It also comes with a massive 5000mAh battery capacity that lasts up to 37 days on standby while supporting Ultra-Saving Mode to offer up to 1.8 hours of calling time even with only 5% of battery left. The product sports a Unisoc T612 processor and UFS 2.2 to offer a fast and fluid system experience and is also the first C series to offer Android 12 out of the box. The product also supports a fast side-fingerprint sensor for added security.

realme launches GT3 mobile phone with 240W fast charging capability

BARCELONA, Spain – realme on Tuesday announced at Mobile World Congress 2023 the global launch of the realme GT3 – its next-generation speed flagship with the world’s fastest charging power of 240W.

Starting since the first generation, the realme GT Series has represented realme’s most cutting-edge technology innovations, from the mind-blowing suitcase design on the GT Master Series to the true premium flagship realme GT2 Pro Series, and now the speed limit breaker – realme GT3.

“realme was founded with the Dare to Leap spirit and the mission of empowering the young generation with leap-forward technology and design.” Chase Xu, Vice President of realme and President of realme Global Marketing, stated: “Entering its fifth year, realme is taking an even bigger leap forward by becoming the first brand to break through the industry’s glass ceiling. It demonstrates realme’s commitment to improving our market presence through innovative technologies and better connecting with our young audiences.”

240W: World’s Highest Charging Standard

240W means more than just a blazing fast charging speed; It also represents the fastest charging power ever mass-produced in the market and the maximum charging power possible under USB-C standards. Together it makes 240W the world’s highest charging standard.

In terms of user experience, 240W is the ultimate answer to battery anxiety. It accelerates smartphone charging to minutes and even seconds. Using 240W charging power, it only takes 80 seconds to charge the realme GT3 to 20% capacity. It only takes 9 minutes and 30 seconds to fully charge the device’s 4600mAh battery.

Full-fledged Battery and Charging Innovation

As the first brand in the industry to mass produce 240W fast charging, realme has achieved a full-fledged innovation in everything from charging safety to battery longevity and to accessory compatibility.

Three industries’ first charging technologies: Starting with the charging architecture, the realme GT3 has three maxed-out charging chipsets to charge at the same time, resulting in a 98.5% improved transfer efficiency during charging. In addition, the realme GT3 comes with a custom 12A charging cable. The ultra-fast 12A cable provides the industry’s highest charging current. Furthermore, realme provides dual GaN charging technology, which includes an end-to-end GaN chipset in both the phone and the adapter. As a result, despite having 60% more power available, the 240W adaptor is even smaller than the 150W adaptor.

Maximized Charging Safety: One of the most difficult challenges for high-power charging is temperature control. The realme GT3 is equipped with a 6580mm2-large VC liquid cooling system that covers 61.5% of the battery and ensures efficient heat dissipation. To ensure maximum charging safety, the realme GT3 also includes a PS3 fireproof design, 13 temperature sensors, and 60 layers of safety protection. TÜV Rheinland has also certified the realme GT3 for a safe fast-charging system, making it the first product with 200W fast charging or higher to receive the certification.

Worry-free Battery Longevity: According to internal lab testing, the realme GT3 has an 80% lifespan after over 1600 charging cycles with 240W enabled, which is more than double the industry standard of 80% battery health after 800 charging cycles. realme GT3 also uses intelligent charging, which detects the user’s status and switches the charging status to travel mode, sleep mode, or in-car mode. Not only can the phone be powered on intelligently, but it also helps to preserve battery health and avoid overcharging.

Pulse Interface Design: Re-imagine Smartphone Interaction

Aside from the incredible 240W, the realme GT3 pushes smartphone design to new heights. The realme GT3 has a translucent window next to the camera module. Users will find a polished chipset deco, an NFC chipset, and the innovative Pulse Interface System with a C-shaped RGB lighting ring inside.

Taking inspiration from gaming handsets, realme GT3’s Pulse Interface Design displays different light effects depending on the phone’s status. For example, when the phone is 20% charged, it will display a red breathing light effect; when it is charged to 21%-100%, it will display a purple breathing light effect; and when it is fully charged, the purple light will always be on. When there are incoming calls, the light flashes quickly. While receiving notifications, the lighting system will display a white color; for a 10-second countdown before taking photos, the phone will display a blue, white, and orange color beaming.

The Pulse Interface System is highly personalizable, adding a fun and interactive element to the phone. Go to settings > wallpaper & design > breathing light, users can choose from 25 colour shades, 2 rhythm types, and 5 lighting speed modes for a personalized style.

From Populariser to An Industry Leader

realme is well-known for making cutting-edge technology available to young consumers. Fast charging technology is no different. With the realme X7, realme is the first brand to introduce 65W to the mid-range price point in 2020. With its GT Neo3, realme released the world’s fastest charging speed of 150W in 2022. And now, with realme GT3, realme is setting new standards with an industry-leading maximum charging power of 240W. realme has progressed from democratizer to tribalizer to industry limit-breaker.

Aside from constantly seeking technological advances, realme is also democratizing fast charging at all price points. Counterpoint ranks realme first in fast charging penetration for product portfolios in the mid-to-high price range (USD 250/- to USD 399/-). realme also achieved a fast charging penetration rate of up to 85% in product portfolios under USD 250/-. realme intends to democratize fast charging even further by announcing during its global launch that 90% of its global product portfolio will include fast charging of 33W or higher.


The realme GT3 comes in a wide selection of storage variants to choose from, including 8+128GB, 12+256GB, 16+256GB, 16+512GB, and a special 16+1TB variant; It is available in Pulse White and Booster Black two colour options, the global recommended retail price for realme GT3 will start from $649.

vivo launches V25 5G and V25e in Pakistan, price, specifications


LAHORE – vivo launched its latest V series smartphones, V25 5G and V25e in Pakistan, a press said on Tuesday.

Following the immense popularity of the V23 series, vivo is once again ready to take the industry by storm through its newly launched smartphones, it said.

For these newly launched devices, vivo has continued its partnership with Pakistan Cricket Team’s Captain and Number One Batsman in the country — as Brand Ambassador for V25 5G and V25e.

On this occasion, Babar Azam shared his sentiments about vivo and its latest V25 5G and V25e smartphones, “I’m delighted to continue my partnership with vivo, a global smartphone brand that is loved by the youth of the country and is strongly committed to bringing global technology and innovation to the people of Pakistan.”

“I am a big fan of vivo smartphones’ design and its amazing camera technology and am very thrilled about the launch of the new vivo V25 series”, the star cricketer added.

The newly added V25 5G and V25e offer a flawless combination of elegant yet innovative design, outstanding camera capabilities, powerful performance, and an upgraded experience.

Both the V25 5G and V25e have come up with a Color Changing Glass back. This modern technology is responsible for the change in color upon exposure to ultraviolet light under the sun. This feature adds to the overall appearance of the device in addition to the Fluorite AG Glass and the elegant two-step design combined with a flat frame design.

“We at vivo aim to create the ultimate smartphone that combines innovation, cutting edge technology and highly aesthetic design for young age consumers who want to stand out and express their individuality through frames. The V25 5G and V25e deliver on all these factors — culminating years of research and innovation offered by vivo”, said Mr Oliver, Product Director at vivo Pakistan.

The new V25 5G and V25e come with outstanding camera capabilities and intuitive imaging technology. Both smartphones feature a 64MP OIS Ultra-Sensing Rear Camera that captures images and videos in ultra-HD even in low light conditions. The rear camera also offers the users Hybrid Image Stabilization that combines Optical Image Stabilization (OIS) and Electronic Image Stabilization (EIS) capabilities to help produce clear videos even when the camera is shaking — allowing users to record videos with vivid details.

vivo V25 5G and V25e also come with a Bokeh Flare Portrait which illuminates the night photography experience by making use of the dual camera system and AI algorithm to process the point light sources in the background and turn it into dreamlike flare bokeh and provides stunning images.

Furthermore, the front camera featured in both devices has turned the tables when talking about the premier selfie experience for users. The V25 5G features the 50MP AF HD Portrait Front Camera whereas the V25e dons a 32MP FF Front Camera — allowing users to create clear and stable masterpieces, and capture beautiful moments anytime, anywhere.

The front camera on both devices offers a highly advanced feature, Natural Portrait, which allows high-quality selfies and comes with face beautification options that intelligently enhance the overall texture, clarity, and naturalness of selfies.

The V25 5G and V25e provide ideal smartphones to tech-driven consumers, style-conscious trendsetters and photography enthusiasts for all their smartphone needs. To ensure a smooth experience, the V25 series features a 44W FlashCharge in addition to the 4500mAh battery.

Both smartphones offer new hardware upgrades and advanced features such as Double Exposure, Dual-View Video, and 90Hz Ultra Vision Screen that ensure industry-leading performance across all usage scenarios.

Price & Availability

The all-new vivo V25 5G will be available for purchase across Pakistan in three gorgeous colour variants: Aquamarine Blue, Sunrise Gold and Diamond Black from January 10, 2023, at Rs109,999 only. However, vivo V25e will be available from January 14, 2023, in two stunning colours: Sunrise Gold and Diamond Black at Rs79,999.

vivo offers a one-year warranty for V25 5G and V25e along with 15 days of free replacement and 6 months warranty for accessories. Both smartphones are duly approved by PTA and support all mobile networks in Pakistan. Zong customers can also get 12GB Free Mobile Internet by using their 4G SIM card in Slot 1 (2GB Internet/month for 6 months).

vivo V23 remained top searched smartphone in Pakistan for 2022

vivo V23 remained top searched smartphone in Pakistan for 2022
vivo V23 remained top searched smartphone in Pakistan for 2022

LAHORE – vivo continued to maintain its supremacy in the year 2022 with its V23 series. Google has released its annual “Year in Search — Themes and Insights” report. It highlights the searches that saw a notable increase in traffic over a sustained period of time this year compared to last year or the trending topics for the year.

According to Google Trends, active smartphone searches made by Pakistanis show that three of the vivo smartphones, the V23 5G, along with the vivo Y21 and V23e, were among the most searched and trending items on Google’s Tech & Gadget list in Pakistan for the year 2022. While vivo V23 5G remained at the top of the list.

What makes the vivo V23 5G so appealing? Let’s find out.

vivo grabbed the majority of the attention because it has successfully carved out a niche for itself in the eyes of Pakistani consumers by consistently providing products based on design-driven value.

The audience is drawn to it not only for its cutting-edge smartphone designs but also for its technological innovation in a variety of areas, including the camera, battery, operating system, and imaging technology.

The V23 5G smartphone comes with outstanding photography features for stunning portraits and selfies, along with a cutting-edge design and a high-performance 5G experience.

Moreover, vivo has been closely collaborating with a number of KOLs and brand ambassadors to raise the profile of the V series in Pakistan. As the face of V23, vivo has partnered with renowned cricketer and world No. 1 batsman Babar Azam. He is one of the best players in the nation, has an illustrious career record, and tremendous potential, and is an inspiration to young people as well as the nation’s top T20 batsman.

The vivo V23 5G is a device with excellent all-around performance in terms of camera, technology, and appearance. The Color Changing Fluorite AG Design of this device, in addition to its 50MP AF Portrait Selfie Camera, is what sets it apart. This technology allows the phone to change color when exposed to sunlight.

Beyond colour-changing technology, the vivo V23 5G’s potent MediaTek Dimensity 920 processor successfully provides users with premium features. To elaborate on the features, users can experience incredibly smooth gameplay thanks to the Liquid Cooling System, 90Hz refresh rate display, and Ultra Game Mode. A 4200mAh battery with a 44W FlashCharge enables this performance and ensures an uninterrupted experience.

vivo is also one of the most progressive companies when it comes to 5G technology. Thanks to its ongoing focus on innovations and advancements in 5G technology, it will soon have solidified its position as a market leader in the sector.

Furthermore, vivo encouraged users to share their transformation journeys on social media with the hashtag #GorgeousTransformation for a chance to be featured on vivo’s official social media account. With the help of this campaign, Pakistan’s most well-known influencers and athletes inspired the younger generation with their stunning transformations into the nation’s most influential people.

vivo’s status as a market leader is unassailable as a result of its delivery of high-end products and forward-thinking innovation. No wonder why vivo smartphones are most searched and loved in the country.

Zong announces its social contract in response to the catastrophic floods


ISLAMABAD – In response to one of the worst humanitarian disasters to hit the country in past few years, Zong 4G has announced a new social contract, dedicated to providing relief to flood affectees and helping rebuild Pakistan. With a three-point agenda, the company has laid out its strategy to help rebuild Pakistan – #ZongStandsByPakistan

Fully realizing its role as the leader in converged communications, Zong 4G has designed a strategy to ensure that people have unhindered access to services to stay connected with their loved ones during this catastrophic event and to provide on-ground support and care both in the short-term and long-term

“As a socially responsible company, Zong 4G understands the needs of the affectees and knows it’s a long journey ahead of us to build our vision of Digital Pakistan. We are committed to ensuring, that through partnerships we deliver to the communities and we will continue our efforts in ensuring that Zong 4G unites and connects Pakistan during these challenging times. Zong 4G stands by Pakistan” Said the Spokesperson of Zong 4G.

Xiaomi Foundation donates USD 100,000 to aid flood-affected people

Xiaomi Foundation donates USD 100,000 to aid flood-affected people
Xiaomi Foundation donates USD 100,000 to aid flood-affected people

LAHORE – Xiaomi Foundation today announced a donation of USD 100,000 to UNHCR, the UN Refugee Agency, to support UNHCR’s operation in Pakistan including this most recent emergency response to the flooding and other situations affecting refugees and host communities in Pakistan.

Since June, Pakistan’s landscape has been altered by torrential rain, which has submerged approximately one-third of the country under water, taken the lives of thousands, and forced millions to flee their homes.

According to the National Disaster Management Authority, more than 33,046,329 individuals have been displaced, and over 1,051,570 houses are damaged because of these devastating floods.

UNHCR is on the ground already distributing life-saving support to affected communities, including many of the 1.3 million Afghan refugees who have been generously hosted in Pakistan for over 40 years. In the worst-hit areas of Balochistan and Khyber Pakhtunkhwa provinces, UNHCR has already provided refugee villages as well as host communities with more than 71,000 emergency relief items, including tents, plastic tarpaulins, sanitary products, cooking stoves, blankets, solar lamps and sleeping mats. In addition, UNHCR delivered 10,000 sandbags to help households build up defences around their homes.

Those who would like to provide refugees and local communities in Pakistan with emergency support like shelter, household supplies and blankets, can provide your help via donating to UNHCR “PAKISTAN FLOODS EMERGENCY”:

Xiaomi Corporation hopes for the best for those affected, and for a speedy recovery in the affected area.

Introducing Samsung Galaxy Z Flip4 and Galaxy Z Fold4: The Most Versatile Devices, Changing the Way We Interact with Smartphones

LAHORE – Samsung Electronics Co., Ltd. today announced the next generation of groundbreaking foldable smartphones: Galaxy Z Flip4 and Galaxy Z Fold4. Both devices feature customizable form factors, tailored experiences, and upgraded performance. Now in its fourth generation, Galaxy Z series continues to break from convention to deliver new, impactful interactions that enhance everyday life.

“Samsung Galaxy foldables are built on the foundation of our openness philosophy, enabling new possibilities with complete customization both inside and out. Created in collaboration with our world-class partners, the next foldable devices offer unparalleled mobile experiences that meet the needs of our most dynamic users,” said Dr. TM Roh, President and Head of Mobile experience Business at Samsung Electronics. “Through our unwavering focus and industry leadership, excitement for the foldables continues to grow. We’ve successfully transformed this category from a radical project to a mainstream device lineup enjoyed by millions worldwide.”

As a testament to Samsung’s dedication to superior craftsmanship, every component in both form factors has been thoroughly analyzed to deliver a truly optimized experience to ensure that every consumer has a device to fit their needs. The Galaxy Z Flip4 builds on the success of Samsung’s iconic form factor, adding key features, including an upgraded camera experience, a larger battery and expanded customization, while maintaining its ultra-compact design. The Galaxy Z Fold4 opens up new possibilities for users by delivering Samsung’s most comprehensive smartphone experience to-date, offering shape-shifting design, immersive displays and PC-like multitasking features, in addition to advanced camera technology and powerful mobile processors.

Galaxy Z Flip4, the Ultimate Self-expression Tool Inside and Out

The Galaxy Z Flip4 enhances our users’ favorite features, making it the ultimate tool for self-expression. Its compact clamshell design offers unique experiences not available on any other smartphone.

Shoot hands-free video or capture full group selfies at various angles by partially folding Z Flip4 to activate FlexCam. These can even be enjoyed on users’ favorite apps. Thanks to Samsung’s partnership with Meta, FlexCam is optimized for the most popular social platforms, including Instagram, WhatsApp and Facebook. Do more than ever with Z Flip4 by taking high-quality selfies right from the Cover Screen by leveraging the main camera with the upgraded Quick Shot. Start high-quality video recording in Quick Shot mode and then seamlessly switch to Flex mode to continue recording hands-free without stopping the video – ideal for content creators and vloggers. The users are now able to take selfies in Portrait Mode and see preview in actual photo ratio when using Quick Shot. With an upgraded camera equipped with a 65 percent brighter sensor powered by the Snapdragon® 8+ Gen 1 Mobile Platform, photos and videos are crisper and more stable – day or night.

Z Flip4 is crafted to go truly hands-free – doing more without ever opening the phone. Make calls, reply to texts, unlock the car and even control the SmartThings Scene widget, all from the Cover Screen.

Galaxy Z Flip4 can capture, watch and connect longer between charges with the expanded 3,700mAh battery. With Super Fast Charging, now supported on Z Flip4, charge up to 50 percent in around 30 minutes, keeping users connected when they’re running low.

With the slimmer hinge, straightened edges, contrasting hazed back glass and glossy metal frames, the design is our most refined yet. The users can fully customize the Z Flip4 inside and out, with Galaxy Themes on both Cover and Main Screen to complement their style with custom fonts, icons and designs. Plus, users can create their own Cover Screen with new clock designs and backgrounds in various formats such as images, GIFs and even video.

Galaxy Z Fold4, a Multi-tasking Powerhouse with Ultimate Performance

The Galaxy Z Fold4 is the result of Samsung Galaxy’s enduring smartphone innovation and our most powerful smartphone yet. Z Fold4 combines Samsung’s collective mobile technology expertise to create a device with increased functionality whether opened, closed, or in Flex mode. Furthermore, it is the first device to ship with Android 12L, a special version of Android created by Google for large-screen experiences, including foldables.

Multitasking on Z Fold4 is easier than ever, so users can get more done on the move. The new Taskbar provides a layout similar to your PC, offering access to your favorite and recent apps. Multitasking is also more intuitive, thanks to new swipe gestures. Instantly switch full-screen apps to pop-up windows or split your screen in half for more ways to multitask

Samsung’s partnerships with Google and Microsoft take multitasking to the next level. Google apps, including Chrome and Gmail now support drag-and-drop, allowing users to quickly copy and paste links, photos and more from one app to another. With Google Meet, users can now connect with more people while enjoying virtual co-activities, including co-watching videos on YouTube or playing games together on a video call. Microsoft’s full Office suite and Outlook take advantage of the foldable display, providing more information on the screen and faster ways to interact with the content. The multitasking experience is complete with       S-Pen functionality, enabling on-the-go drawing and notetaking with streamlined storage inside the Standing Cover with Pen case.

Galaxy Z Fold4 takes stunning photos and videos with an upgraded 50MP wide lens and 30x Space Zoom lens. A variety of camera modes, including the larger Zoom map activated on Capture View Mode, Dual Preview, and Rear Cam Selfie are custom-built to take advantage of the unique form factor for increased capturing flexibility. And with the larger pixel size, a 23 percent brighter sensor, and enhanced processing power, users can capture clear images even at night.

Content is even more immersive and distinctive on the 7.6-inch Main Screen with a brighter screen, a 120Hz adaptive refresh rate, and a less visible Under Display Camera (UDC) featuring a new scatter-type sub-pixel arrangement. Popular social media apps like Facebook are optimized for the large-screen experience to make content more enjoyable. Or open your favorite streaming entertainment service apps like Netflix and watch hands-free with Flex mode. For non-optimized apps, users can even control the device without disrupting the content with the new Flex Mode Touchpad, offering accuracy while pausing, rewinding, and playing videos, or zooming in and out of content while the device is in Flex mode.

Games are snappier too thanks to the powerful Snapdragon® 8+ Gen 1 Mobile Platform and hyper-fast 5G. With a slimmer hinge, lighter weight, and even narrower bezels, the wider screen enables easier one-handed interactions while using the Cover Screen.

Samsung continues its barrier-defying innovation journey to deliver the level of durability consumers expect, both in and out. With our Armor Aluminum frames and hinge cover along with exclusive Corning® Gorilla® Glass Victus®+ on the Cover Screen and rear glass, Z Flip4 and Z Fold4 are our toughest foldables ever. Durability of the Main Screen panel is also enhanced thanks to the optimized layer structure, helping to reduce damage from external shock. In addition, both Z Flip4 and Z Fold4 are equipped with IPX8 water resistance, so users can worry less if they get caught in the rain.

Galaxy Buds2 Pro, Premium Design with the Ultimate Listening Experience

Joining the Galaxy Z series are Galaxy Buds2 Pro – Samsung’s new top-of-the-line earbuds that provide the most immersive wireless audio experience with a new, compact design, and seamless connectivity that is perfect for any aspect of your everyday life.

Appreciate every musical interlude with superior Hi-Fi 24bit Audio, which offers high-dynamic range helping you feel connected to the content you’re listening to with crystal-clear resolution. With the new Samsung seamless codec (SSC HiFi), quality music is enabled to transfer without a pause, and the new coaxial 2-way speaker makes those sounds richer than ever.

The new compact, ergonomic design is 15 percent smaller, with a secure fit that is engineered to prevent rotation, making it the perfect fitness companion. Take calls on-the-go with powerful ANC to eliminate outside noise. The new Buds2 Pro allows users to escape into their own world and simultaneously stay connected to their life.

When you need to answer an urgent call while enjoying a gaming session or a movie on your tablet, the Buds2 Pro can seamlessly switch the audio connection to your phone with a touch of a finger. The Buds2 Pro now features Auto Switch to provide effortless transition from your favorite TV Show to take a call from your loved ones.

And if you happen to misplace your Buds2 Pro on your commute SmartThings Find now makes locating them fast and easy whether they’re inside their cradle or not.

Galaxy for the Planet 

Since the launch of the Galaxy S22 series, Samsung has incorporated recycled materials not just in our packaging, but also in the hardware of our new products. These are the first steps in our Galaxy for the Planet initiative, which includes our continued incorporation of recycled plastics and the creation of new materials in partnership with leading sustainability partners. As we continue to pursue innovations in sustainable manufacturing, we are proud to announce that more than 90% of the new Galaxy Buds2 Pro is made with recycled materials. The new Galaxy Z series also incorporates ocean-bound plastics into key components and 100 percent recycled paper for its packaging. We also reduced volume of the packaging up to 58%  compared to the first-generation Galaxy foldables. This equates to an avoidance of approximately 10,000 tons of carbon emissions from transportation this year.


Galaxy Z Flip4 complements users’ styles with premium designs in legacy colors: Bora Purple and Graphite, and new colors: Pink Gold and Blue. The expanded Galaxy Z Flip4 Bespoke Edition now available in 28 countries worldwide. The Galaxy Z Fold4 and Standing Cover with Pen case are offered in refined colors that include Graygreen, Beige and Phantom Black. Additionally, Galaxy Z Fold4 is available in Burgundy and additional storage capacity options up to one terabyte, exclusively on

Galaxy Buds2 Pro comes in three all-new soft and neutral hues that perfectly complement with the new foldables – Graphite, White, and Bora Purple. The Galaxy Z Flip4, Z Fold4, and Buds2 Pro will be available for pre-order soon.

Customers who will pre-order either Galaxy Z Flip4 or Galaxy Z Fold4 will receive one complimentary year of Samsung Care+, delivering protection against drops or cracked screens with Samsung expert support in 51 countries.

The price and the pre-order dates will be announced soon. Stay tuned to know more.