OPPO F19 Pro provides 30W VOOC Flash Charge 4.0

LAHORE – Does your phone take longer to charge? Battery anxiety is a real thing that has pushed users to inquire more into the matter. To cater to this issue, OPPO F19 Pro is equipped with 30W VOOC Flash Charge 4.0. Equipped with a large 4310 mAh battery capacity, the OPPO F19 Pro is set to take the smartphone market by storm.

The OPPO F19 Pro’s 30W VOOC Flash Charge 4.0 technology rapidly charges the phone to 100% in just 56 minutes enabling users to catch up with their fast-paced life. Considering the fact, that the young generation is always on the go, in just 5 minutes charge, users can get 3.2 hours of talk time, 1 hour on Instagram, and 2.9 hours on YouTube.

The latest addition to the F series, F19 Pro protects the battery from overcharging at night, while its 30W VOOC flash charge 4.0 ensures a stable and fast charging speed during the day. It’s a dream come true for all PUBG players. Now you can have an endless gaming experience without having battery anxiety.

OPPO’s VOOC Technology is a ground-breaking innovation with 4x faster-charging speed than conventional chargers. The VOOC flash charging system will make the phone ready to go when one is on their way out the door. With the string of OPPO devices, the brand holds a higher standard of quality than any other brand. At OPPO, the production and testing process is kept in-house as much as possible, rather than outsourcing it, to ensure a quality product.

OPPO has been adhering to the core needs of users to innovate, and continuously prepare for advanced technologies. With its vision, the brand promises to provide high-quality battery performance in all of its smartphones.

With so many amazing battery features in the new OPPO F19 Pro, head over to OPPO’s official website or market to get this smartphone at a price of PKR 49,999.

Samsung hosts technical seminar showcasing innovative 2021 Neo QLED 8K line-up

Samsung hosts technical seminar showcasing innovative 2021 Neo QLED 8K line-up
Samsung hosts technical seminar showcasing innovative 2021 Neo QLED 8K line-up

LAHORE – Samsung Electronics, the world’s leading TV manufacturer for 15 consecutive years, held the 2021 Technical Seminar for various markets including Pakistan – a series of events that  highlighted the technology, features and innovation with this year’s new product lineups, covering Neo QLED 8K, MICRO LED and Samsung’s award-winning Lifestyle portfolio.

For 10 years, Samsung’s tech seminars have provided a unique platform to deliver detailed information and an exclusive hands-on experience with new products, prior to global release and distribution. This year’s global virtual seminar was the second event of its kind where participants had a chance to learn about technical breakthroughs, followed by a Q&A session to hear directly from Samsung business leaders and engineers.

Samsung’s 2021 product lineup for Pakistani market is equipped with advanced hardware and software advancements that are designed to provide a viewing experience like never before. The technology has enabled outstanding picture quality, smart features and gaming experiences, along with lifestyle-integrated features and services that are second to none when it comes to ultimate usability. During the seminar, attendees had an opportunity to broaden their knowledge of the following products and areas:

  • Neo QLED and Picture Quality: Quantum Mini LEDs are at the center of innovation, and combined with Samsung’s Micro Layer, Quantum Matrix Technology and the state-of-the-art Neo Quantum Processor, Neo QLEDs provide true-to-life picture quality that is crisp and clear like never before, with the most intricate of details in both dark and bright scenes.
  • In-Home Activity: Added to this list is Samsung’s new PC-on-TV feature, which provides a seamless and remote connection between the TV, PCs and devices for optimal productivity and convenience right from the living room.
  • Gaming Experiences: Samsung’s 2021 Neo QLED TVs provides the ultimate gaming experience for even from the most avid gamers, across both PC and console gaming. The new features and provide enhanced performance, motion graphic features, reduced input lag, and ultimately more full and immersive sound, driven by AI.

“The breakthrough in 2021 Neo QLED and its picture quality demonstrates what state-of-the-art hardware innovations can achieve together with Samsung’s unique AI upscaling and smart features,” said Simon Sung, Executive Vice President of the Visual Display Business at Samsung Electronics. “We are pleased to share our latest display innovations that are tailored to our customers’ needs and hope that our customers will continue to enjoy our products.”

Click on here for more information on Samsung’s 2021 TV product lineup, www.samsung.com/pk.

realme launches the gaming beast Narzo 30A with 6000mAh Battery in Pakistan

realme launches the gaming beast Narzo 30A with 6000mAh Battery in Pakistan
realme launches the gaming beast Narzo 30A with 6000mAh Battery in Pakistan

The fastest-growing smartphone brand, realme has launched the new gaming phone Narzo 30A finally in Pakistan. realme keeps bringing trendy and youth-friendly devices for its customers to enhance the young look. realme has finally launched its best gaming phone for mobile gamers. Equipped with a MediaTek Helio G85 processor and 6000mAh Mega battery, the realme Narzo 30A is the best gaming phone at only PKR 20,599. The launch was held on realme’s Official Facebook page on March 21, 2020, at 12.00 pm. The phone is exclusively available on Daraz.pk only and has a limited stock online. A lucky winner from the viewers of the live event was announced on realme’s social media and won a brand new Narzo 30A.

realme launches the gaming beast Narzo 30A with 6000mAh Battery in Pakistan

Narzo series is globally known as realme’s “performance series”. Three models for the Narzo series had already launched globally, including realme Narzo, Narzo 20, and Narzo 20 pro. The latest successor from the series, Narzo 30A is the first Narzo phone to land in Pakistan. Narzo 30A features MediaTek Helio G85 processor with a 12nm Octa-core 64bits Processor and 200000+ Antutu Benchmark, a 6000mAh Mega battery, and 6GB RAM + 64GB Storage capacity. It Supports Reverse Charging, has a 16.5cm Display and other amazing features to support a smooth gameplay.

MediaTek powers more than 2 billion connected devices annually and has become a market leader in developing advanced systems-on-chip (SoC). The MediaTek Helio G-series chips feature HyperEngine Game Technology to deliver sustained performance and longer gameplay. The MediaTek Helio G85 pumps its Arm Mali-G52 GPU up to 1GHz, while MediaTek HyperEngine provides whole smartphone enhancements, blasting performance for avid mobile gamers.

Narzo 30A with the powerful MediaTek Helio G85 has finally launched as a treat for mobile gamers. The phone is exclusively available on Daraz.pk with a limited stock online. So what are you waiting for? Get your wallets out and grab this chance to buy this best gaming phone at only PKR 20,599 before it is sold out!

OPPO launches F19 Pro in Pakistan: New dazzling video allows users to have fun with every shoot

LAHORE – OPPO, the leading global smart device brand after much anticipation launched its F19 Pro in a first-ever online fashion show smart devices launch.

Starring Asim Azhar and Maya Ali as show stoppers, the OPPO Fashion show was a huge hit – a night full of fun and glamour. OPPO unveiled its F19 Pro and Band. With the fun-filled OPPO Stylish Night, the brand has set yet another benchmark in the smartphone industry. The launch went live on OPPO’s official social media channels at 8 PM.

“F Series is well recognized among trendsetters as a phone that’s tailored to enhance their love for life and ambitions at work, but also represents their personal style. In addition, it brings out the creativity in its users with new video capturing features that put the power of expert video productions in the palm of your hands,” said George Long, OPPO AED CEO.

Fun with the Camera

AI Color Portrait Video is getting an upgrade on F19 Pro and can now also be used to capture beautiful videos. Like its photography variant, AI Color Portrait Video works by recognizing the person in the video shot with F19 Pro and can intelligently distinguish the person from their background. The person in the shot is then highlighted with enhanced and bright colors, while a monotone black or white filter is applied to the background to ensure that the subject of the portrait stands out.

Finally, for vloggers or people that rely on their phones to record their daily lives, OPPO is introducing a new way to capture two perspectives at once. Dual-View Video records footage from the front-facing and rear cameras simultaneously. Recording the headline act of a concert with the rear camera, while immortalizing the excitement in your face as the beat drops ensures that this video shared on social media will be a hit with friends.

F19 Pro features a set of 48MP Quad Cameras with the main event its 48MP main camera. To add depth to your photos and videos, the main camera works in concert with an 8MP ultra-wide-angle camera, 2MP macro camera, and 2MP mono camera. Of course, selfies are just as important to users, so the other side of the phone is accented by a 32MP front-facing camera.

Fun Sleek with Slim and Fashionable Design

F Series known for its ultra-slim design concept and F19 Pro is no different. With this generation, you’ll experience convenience thanks to a 7.8mm Ultra Slim Body weighing only 172g, and rounded out with a 3D curved battery cover. Of course, we can’t forget about OPPO F19 Pro’s dazzling 6.43-inch hole-punch Super AMOLED display.

It will come in two colors including Fluid Black, Fantastic Purple. Of these two colors, you’ll also get the phone in 8GB RAM + 128G storage.

Fun Fast with a Longer Battery Life

To make this possible, F19 Pro pays particular attention compared with the previous F17 Series on increasing the battery’s capability. F19 Pro this time introduces a larger 4310mAh battery and 30W VOOC Flash Charge 4.0 technology.

Fun Fast with a Phone You’ll Use Longer

System Performance Optimizer is OPPO’s proprietary technology, which offers a suite of ten optimization features and ensures that your phone runs at optimal performance to ensure that it runs smoothly without lag for a longer period of time. Under the hood, F19 Pro runs at optimal performance thanks to its powerful MediaTek Helio P95 Octa-core processor. This runs on 2 ARM Cortex-A75 Prime Cores that operate at up to 2.2GHz.

 Market Availability

OPPO F19 Pro is available starting 21st March 2021 for pre-booking on OPPO’s official website. Customers now have the ability to book the smartphone directly from their dealers as well.

A few lucky winners will get a chance to get their OPPO F19 Pro signed by Asim Azhar and Maya Ali.

realme set to launch Narzo 30A with MediaTek Helio G85 processor


The young and trendsetting technology company, realme continues to bring remarkable technology at a cost-effective price. The brand shall be launching its Gaming phone realme Narzo 30A with MediaTek Helio G85 processor and 6000mAh Mega battery. The launch will be held on realme’s Official Facebook page on March 21, 2020, at 12.00 pm.The phone will be exclusively available on Daraz.pk only. It is going to be the best gaming phone for mobile gamers under the price of PKR 25,000.

realme set to launch Narzo 30A with MediaTek Helio G85 processor

For the past two years or so, realme has worked hard to bring the latest technology and innovative lifestyle products to Pakistan. The young and trendsetting smartphone brand always brings cutting-edge technology, advanced camera, fastest charging, and an overall superior experience to all its fans. The Narzo series is realme’s “performance series” and has already launched three models for the Narzo series globally, including realme Narzo, Narzo 20, and Narzo 20 pro.

Narzo phones have a powerful processor that helps facilitate every young user. The latest successor from the series, Narzo 30Awill be featuring a MediaTek Helio G85 processor with a 12nm Octa-core 64bits Processor and 200000+ Antutu Benchmark, a 6000mAh Mega battery, a larger display, and other amazing features. The phone is expected to be the ultimate choice of gamers as it provides the smoothest and efficient gameplay.

realme set to launch Narzo 30A with MediaTek Helio G85 processor

MediaTek is the 4th largest fabless semiconductor company globally. It powers more than 2 billion connected devices annually and has become a market leader in developing advanced systems-on-chip (SoC) for mobile devices, home entertainment, connectivity, and IoT products. MediaTek Helio G-series chips feature HyperEngine Game Technology to deliver sustained performance and longer gameplay. The MediaTek Helio G85 pumps its Arm Mali-G52 GPU up to 1GHz, while MediaTek HyperEngine provides whole smartphone enhancements, blasting performance for avid mobile gamers.

Narzo 30A with the powerful MediaTek Helio G85 shall be launching in the Pakistani market on March 21 at 12.00 pm. It is going to be a treat for mobile gamers as it is priced in the mid-range segment. Do not miss the live launch event on realme’s official Facebook page to get a glimpse of this incredible phone!

Google imposes 24pc tax on all YouTube content creators outside US

Google imposes 24pc tax on all YouTube content creators outside US
Google imposes 24pc tax on all YouTube content creators outside US

CALIFORNIA – In the recent announcement from tech giant Google, YouTube content creators outside all countries of the world, except US-based, will be subject to 24 percent of tax from their monthly earnings.

The following rule will come into effect from June 2021. In an email to all YouTubers, Google said that additional tax for non-US-based creators is going to be levied on them as early as June 2021.

The mail further stated that ‘over the next few weeks, we’ll be asking you to submit your tax info in AdSense to determine the correct amount of taxes to deduct, if any apply. If your tax info isn’t provided by May 31st, 2021, Google may be required to deduct up to 24 percent of your total earnings worldwide’.

Different factors will decide the amount of the tax however it is expected to be up to 24 percent of the total if any YouTuber does not submit info.

The announcement further added that if the creator submits all tax information, then the final tax deduction will be $15. Adding that, if a creator submits all info but it is not eligible for a tax treaty benefit, then the final tax deduction will be $30.

OPPO F19 Pro to launch soon – Here is a sneak peek of what is yet to come

OPPO F19 Pro to launch soon – Here is a sneak peek of what is yet to come
OPPO F19 Pro to launch soon – Here is a sneak peek of what is yet to come

LAHORE – OPPO the smart device brand is geared up to launch another iconic addition to its F series soon. Teasing the launch on OPPO’s official Facebook page, the smartphone is yet another iconic design curated to set a benchmark in the industry.

With innovations in the industry, the brand has become the pioneer of state-of-the-art smartphones. F series has always been very popular in Pakistan as it speaks to the youth directly. From its camera features to its slim and sleek design it has it all. With this latest smartphone, users are in for a treat.

The highly eminent F series because of its blend of innovation, technology, and design has always been famous amongst the youngsters in its price segment. With the eye-catching finishes on the F9 Pro or the gradient design of the F11 Pro, the F series has always showcased the trendiest technology to consumers. The upcoming smartphone, OPPO F19 Pro is expected to elevate the F series with its sleek and fashionable design.

A few leaks have revealed that the upcoming technological marvel will be in flowing light design equipped with a 3D curved back cover that will redefine the standards of sleek and stylish smartphones. The phone is also expected to have AI-powered portrait features powered by Quad cameras, 30W VOOC Flash Charge 4.0, and ColorOS 11.1. In addition to this, OPPO F19 Pro will come equipped with a host of features making it a worthy contender in its price segment.

Leveraging its credibility in consumer-centric innovation and adding to the consumer-favorite F series, OPPO has combined some of its latest breakthrough technologies in a sleek design for their upcoming OPPO F19 Pro. The soon-to-be-launched smartphone will give consumers a chance to flaunt their style with its sleek and trendy design.

With the news of the launch, the youth is waiting for the highly anticipated F19 series. The brand will soon be revealing more information about the smartphone.  Stay tuned as the smartphone is all set to launch on 21st March 2021.

OPPO launches Reno 5 Pro in Pakistan with 5G-Ready Performance – Price, Specifications

OPPO launches Reno 5 Pro in Pakistan with 5G-Ready Performance - Price, Specifications
OPPO launches Reno 5 Pro in Pakistan with 5G-Ready Performance - Price, Specifications

LAHORE – Oppo Reno 5 pro smartphone was launched on Friday. The phone comes with a flagship-level 5G-ready performance from the Dimensity 1000+ and 65W SuperVOOC 2.0 Flash Charge in a slim and trendsetting design, Reno5 Pro gives you the keys to unlock the infinite possibilities of life in the 5G era.

As the first 5G-ready OPPO Reno product to be released in the country, Reno5 Pro brings AI Highlight Video, an industry-leading feature that combines OPPO’s Ultra Night Video Algorithms and Live HDR Algorithms to significantly enhance video quality in dim light and backlit scenes.

“2020 has been a hugely unprecedented year. We’ve faced limits and challenges like never before, but through this, we’ve also learned the value of connection, and how integral technology is in maintaining this. As such, there really is no better time to leap into the 5G era of infinite possibilities with the Reno5 Pro,” said George Long, CEO of OPPO Pakistan, AED. “With its amazing 5G-ready speed, ultimate video experience, and top-tier performance, Reno5 Pro can help us better explore the limitless possibilities in life and work and make us truly ‘Live the Infinite’”.

Capture the Infinite with First-class Camera System

Thanks to 5G, video watching, downloading, and sharing will be even quicker and easier than before. Over the past few years, a video has proven to be one of the most essential mediums for people to express themselves, making high-end video capabilities a priority for OPPO in the Reno series. Bringing this into reality with Reno5 Pro is a 64MP rear quadcam matrix and a 32MP front camera. These are further enhanced by the OPPO Full Dimension Fusion (FDF) Portrait Video System, an imaging system designed for superior portrait video effects. The system is composed of two engines, the Quality Enhancement Engine and the Portrait Perception Engine.

The Quality Enhancement Engine helps capture clear video in any conditions, no matter whether in the night or backlit scenes, while in motion or standing still. The Portrait Perception Engine on the other hand defines fine-grained criteria for portrait effects to help deliver naturally processed human subjects and background videos. Together, the highly-intuitive system delivers an unmatched experience that not only captures portrait videos in perfect quality but does so in a way that can help users to maintain their unique style.

Powered by the FDF Portrait Video System, Reno5 Pro takes portrait video quality to the next level with AI Highlight Video on both front and rear cameras, and the Reno series’ excellent Ultra Steady Video 3.0 for upgraded image stabilization. AI Highlight Video is the first feature in the industry to automatically detect the ambient light in a scene and improve the video‘s quality accordingly by applying OPPO’s industry-leading Ultra Night Video Algorithms and Live HDR Algorithms.

In the case of dark environments, Ultra Night Video Algorithms will come into play automatically to brighten the scene, while detection of backlit scenes will engage Live HDR Algorithms to reduce overexposed areas. Both functions leave videos with better exposure and brightness, less noise, and clear and natural colors with just one click of the “AI” button while in video mode.

Besides the high-quality video, Reno5 Pro also introduces a series of video features to bring creative and portrait video shooting to your fingertips. With Dual-view Video, you can use both the front and rear cameras simultaneously, providing two perspectives within the same frame in videos. AI Color Portrait and Monochrome Video apply AI algorithms to retain colors of specified subjects while turning all other areas monochrome, drawing the audience’s attention towards the subject. 960fps Smart Slow-Motion helps showcase the fullest detail of even the briefest moments while keeping the focus automatically locked on the moving object.

Furthermore, OPPO’s powerful and user-friendly video editing app, SOLOOP, is now accessible from Reno5 Pro’s camera interface, giving you the option to edit high-quality videos at ease with professional-quality video templates and editing tools.

For photography, Reno5 Pro users can take photos at a resolution of up to 108MP from the rear camera, capturing unprecedented image quality and details. On top of that, Image-clear Engine is introduced to help capture crisp photos of moving subjects or take snapshots, increasing the photographic hit rate of capturing crystal-clear shots in any conditions by 31.5% compared with Reno4 Pro. Other features also help users capture and create more atmospheric photos: Night Flare Portrait takes clear night portraits and accentuates night-lit scenes with a natural bokeh effect; AI Scene Enhancement provides tailored optimization for color, saturation, and brightness in 22 different scenes, including cats, text, fireworks, sunrises & sunsets, etc.

Experience the Infinite in Stunning Design

Like its predecessors in the Reno series, Reno5 Pro continues the trendy, thin, and lightweight design. By optimizing the inner space of the phone, the Reno5 Pro is slimmer and lighter than most other 5G-ready phones on the market, with a thickness of 7.6mm and a weight of only 173g.

Reno5 Pro is available in two striking colors – Galactic Silver and Starry Black. Galactic Silver applies the Reno Glow process, which is a unique AG glass process designed by OPPO, on the glass back cover to deliver a glittery visual effect with a matte finish that is both scratch and fingerprint-resistant. It shimmers like millions of diamonds embedded into the back cover. Besides, with OPPO’s special Diamond Spectrum process, Galactic Silver becomes an “ever-changing color” that creates a whole new visual effect that is able to bring out thousands of different colors. When viewed from different angles or under different lighting, Galactic Silver appears in totally different colors.

The phone is equipped with a 6.5-inch 3D curved Super AMOLED display, providing a smooth, rounded touch with borderless immersion. The 90Hz refresh rate and up to 180Hz touch sampling rate ensure a silky-smooth feel whether playing games or switching between apps. The screen is also HDR10+ certified and comes with Netflix HD Certification and Amazon Prime Video HD/HDR Certification, offering a higher dynamic range and a more vivid visual experience. Furthermore, the screen is certified by leading testing company SGS as an “SGS Eye Care Display”, alleviating any worries of strain or discomfort during extended viewing.

Connect the Infinite with Rapid 5G-ready and Longer Battery Performance

The Reno5 Pro features MediaTek’s latest flagship 5G-integrated SoC, the Density 1000+, for top-of-class 5G capabilities. Built on the 7nm process, the octa-core SoC, with four ‘Big Core’ Arm Cortex-A77 cores operating up to 2.6GHz and four power-efficient Arm Cortex-A55 cores, offers industry-leading performance and lower power consumption, achieving an outstanding AnTuTu benchmark score that is 79% higher than the previous generation. Besides, the Arm Mali-G77 GPU delivers 181% improvement in GPU performance for the most demanding games.

Powered by the Dimensity 1000+, the Reno5 Pro can achieve up to 3.54Gbps theoretical peak download speeds. Meanwhile, the latest Wi-Fi 6 standard is supported for reliable, ultra-fast, and comprehensive connectivity. To ensure a consistent and stable 5G experience, OPPO has also designed the Reno5 Pro with a 360-degree surround antenna which is able to automatically connect to the best signal available.

Equipped with a series of battery, charging, and power management features, the Reno5 Pro ensures your 5G-ready experience can keep up with your lifestyle. With a larger 4350mAh[i] battery and 65W SuperVOOC 2.0 Flash Charge, Reno5 Pro is able to charge up to 70% of the battery in just 15 minutes, and up to 100% in as little as 30 minutes. Through the help of Super Power Saving Mode, Reno5 Pro can support WhatsApp text chatting for more than 1.5 hours with only 5% battery meaning you’ll never run out of battery in critical situations.

Create the Infinite with Speedy, All-Customizable ColorOS 11.1

The brand-new ColorOS11.1 empowers Reno5 Pro users with more creativity. It maintains the beloved stock Android 11 features while also providing the rich UI customization, greater efficiency, unparalleled smoothness, and strengthened privacy sought by OPPO users.

Supporting all-around customization, Reno5 Pro users can design their own Always-on Display, color scheme, and dark-mode to truly personalize their phone. Further innovative features such as Flexdrop and Three-finger Translate with Google Lens significantly increase productivity, simultaneously, Gaming Shortcut Mode, Gamer Mode, Bullet Screen Messages, and Adjustable Gaming Touch create the environment for you to be totally immersed in entertainment. Security is also enhanced at the operating system level with Private System[ii]– allowing users to create multiple accounts on the phone with partitioned app and data. The phone’s data protection has also been certified by third-party organizations including ISO, ePrivacy, and TrsustArc.

Market Availability

Reno5 Pro is a fast, comprehensive 5G-ready phone with outstanding video and photo capabilities. Its top-tier camera features excel in delivering clear, professional-quality shots that empower users to express themselves fully. As a 5G-ready phone, together with a sophisticated design and eye-catching colors, the handset is exceptionally slim, light, and guaranteed to make you stand out. Furthermore, with ColorOS 11.1, users will have instant access to features that improve their creativity, productivity, and entertainment experience, setting them up to make the most of the latest 5G-ready technology.

Reno5 Pro will be available in 12GB RAM + 256GM ROM models in Galactic Silver and Starry Black at Rs.104,999. Customers will be able to get Reno5 Pro starting 27th February 2021 from the market and OPPO’s official website.

[i] Reno5 Pro uses two series-connected cells, each with a typical capacity of 2175mAh. Together, they power the phone with a total capacity of 4350mAh.

[ii] Private System will not be available in the first batch of OPPO Reno5 Pro devices. We look forward to making it available via OTA updates.

Facebook hosts Discover Ramadan 2021 virtually

Facebook hosts Discover Ramadan 2021 virtually
Facebook hosts Discover Ramadan 2021 virtually

KARACHI – Facebook hosted a virtual event for Pakistani businesses to share insights and key findings regarding Ramadan shopper behavior and trends, as these businesses initiate the planning of their respective campaigns. These insights were shared from a report Facebook commissioned from YouGov, to help advertisers gain a better understanding of their target audience.

The event consisted of four sessions altogether:

Discover Ramadan Marketing Insights: Facebook shared six key insights into Ramadan shopper behavior and trends in Pakistan, as well as tips on how Facebook solutions can help businesses uncover growth during this period. The six key insights shared were

Social conscience drives support for local communities. 68% of survey respondents in Pakistan believe brands should find ways of giving back to consumers and the community (especially during the ongoing crisis), whereas 54% become more interested in a brand or product after learning about their business practices.

Unity through technology; mobile empowers family connection. Among the majority of Ramadan observers/shoppers surveyed in Pakistan, 75% agreed that their mobile phone is an important source of entertainment and reflection during the season, and 72% agreed their mobile helped them get things done during spare moments in Ramadan.

Creators offer a new source of credibility. 86% of survey respondents in Pakistan said they follow public figures on social media, and 58% agreed that they follow public figures on social media as a great way to discover new trends.

Demand for safety drives mobile shopping. 59% of survey respondents in Pakistan said they use mobile for Ramadan/Eid shopping because it’s safer than going to a store, and

81% used mobile to research what to buy.

Continuous shopping results in a surprising second shopping peak.

The weeks leading up to Ramadan are traditionally seen as the main shopping moment, but there’s now a surprising second shopping peak. Most shopping happens at the end of Ramadan. Only 18% of survey respondents in Pakistan said that they have completed shopping by the time Ramadan begins, whereas 31% of shoppers said they do most of their shopping during Ramadan month.

Price sensitivity elevates anticipation for mega sales. Shoppers are increasingly priced sensitive and look to Facebook for deals and inspiration. 61% of survey respondents in Pakistan said it’s more difficult to afford products and 71% said they look out for bargains during Ramadan/Eid, while 56% of people said they use Facebook platforms to shop for themselves or others.

Discover Creative Inspiration 

Dial Zero Creative Shop and L’Oreal shared tips and tricks on how brands can level up their creative game for Ramadan campaigns.

Discover New Demand

ADEX360 shared how they are working with fashion retailers like Limelight to create opportunities for discovery across the consumer journey, from inspiration to purchase.

Discover Branded Content 

Content creators Faiza Saleem and Danish Ali shared insights on creating impactful branded content this Ramadan.

The event concluded with a Q&A between the attendees and speakers. The sessions were led by Ali Khurshid Ahmed (Partner Manager, Facebook), Nazia Siddiqui (Group Product Manager, L’oreal Pakistan), Zain Hameed (CEO, ADEX360), Saher Ahmed Khan (Creative Director, Dial Zero), and content creators and social media influencers Faiza Saleem and Danish Ali.

“2020 was a unique year for the world and changed how we navigate through everything including the month of Ramadan, which holds a lot of significance for Muslims around the world. It is a time when people want to connect more with their loved ones, and also take care of the community around them. The spirit of this month teaches us to be mindful and generous in all aspects of life.

We at Facebook felt it is important to derive learnings from last year, to help our brand partners stay ahead, and embrace the full opportunities of this important season. Furthermore, it is also a great time for brands to strengthen their relationship with their customers by highlighting their core values. We are grateful to all our partners for this session who took the time out to join this conversation, and share insights from their own experiences.” stated Jordi Fornies, Director Emerging Markets APAC, Facebook.

“As Facebook’s Authorized Sales Partner in Pakistan, our goal is to ensure advertisers are provided with the best solutions to reach out to their target audience. With Ramadan coming up, Facebook has shared unique insights about shopper behavior and trends observed last year, so that brands can take these into account when planning their upcoming campaigns. The goal is to not just unlock growth, but also bridge the gap and build a meaningful relationship between brands and their customer base.” shared Zameer Qureshi, CEO, Dial Zero.

realme’s new performance flagship “Race” is officially named realme GT

realme's new performance flagship “Race” is officially named realme GT
realme's new performance flagship “Race” is officially named realme GT

LAHORE – realme, the world’s fastest-growing smartphone brand, today announced that the previously unveiled latest flagship code named Race will be officially unveiled under the name realme GT and will make its global debut on March 4. Adhering to the brand spirit of “dare to leap”, realme GT will be the high-performance flagship in the product portfolio and brings sustained speedy performance and trendsetting design to young users around the world. At present, the C series, Number series, and X series have formed three core product lines in the global market, rapidly completing the coverage from entry-level to flagship. Now the new realme GT will further enrich the high-end product lines of realme, meet the demand of young people in the Gen-Z for top-tier performance.

The new flagship series, the new journey

In the 1950s and 1960s, in order to meet the demand for comfortable and fast long-distance travel, high-performance and highly reliable GT sports cars were born. In the public perception, GT represents high performance. As the name of realme new performance  flagship with Snapdragon 888, GT has a great spiritual value, it brings users not only the power of the leap-forward high performance but also a sustained surging experience and spiritual resonance. This performance flagship belongs to the young people, it starts from and not only the spirit of racing but also the hope of realme for the new generation of young people: to break through their own limits in the track they love.

Dare to leap, breakthrough in new track 

In 2020 with challenges and opportunities, realme continued to be a strong challenger and disruptor in the industry with the seventh-highest shipment and the fastest growing in the world. After two consecutive quarters of growth, realme has been recognized by Counterpoint as “the fastest smartphone brand to reach 50 million sales worldwide”. In 2021, realme GT will help realme continue to upgrade its products and brand, and bring better products with superior technology and trendsetting design in the mid-to-high market, to encourage more young people with the attitude of “dare to leap”.