The Next Chapter in Mobile Innovation: Unfold Your World with Galaxy Z Fold3 5G, Galaxy Z Flip3 5G

The Next Chapter in Mobile Innovation: Unfold Your World with Galaxy Z Fold3 5G, Galaxy Z Flip3 5G
The Next Chapter in Mobile Innovation: Unfold Your World with Galaxy Z Fold3 5G, Galaxy Z Flip3 5G

LAHORE – Samsung Electronics Co., Ltd. today opened the next chapter in foldable innovation with two new smartphones, the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G.

Both devices are premium foldable smartphones built with the craftsmanship and flagship innovations Samsung users have come to love and expect. The third generation of these category-defining devices incorporates key improvements that Samsung foldable users have asked for—making them more durable with more optimized foldable experiences than ever before. From iconic design to immersive entertainment, Z Flip3 and Z Fold3 offer users unique new ways to work, watch, and play.

For those who need the ultimate device for productivity and immersive entertainment, Z Fold3 is a true multitasking powerhouse with next level performance, an undisrupted 7.6-inch  Infinity Flex Display, and the first ever S Pen  support on a foldable device. For those who want style that comes with function, Z Flip3 is the ideal device with its sleek, compact, and pocketable design, enhanced camera features, and a larger Cover Screen  built for quick use on the go.

“With Galaxy Z Fold3 and Z Flip3, Samsung is once again redefining the possibilities with foldable smartphones that empower users with the flexibility and versatility needed for today’s fast-paced world,” said Dr. TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “As a pioneer and industry leader in the foldable category, we’re proud to build on our legacy of innovation with the Z Fold3 and Z Flip3. These devices equip consumers with technologies that unlock new ways to maximize and enjoy every moment with an ecosystem built on openness and innovation.”

Advanced Craftsmanship Built to Last

Samsung users expect foldable devices that are built to last. That’s why this generation of Galaxy Z devices is built with unrivaled craftsmanship. For the first time ever on a foldable smartphone, Z Fold3 and Z Flip3 are equipped with IPX8  water resistance, so users no longer have to worry when caught in the rain. Both devices are also built with our new Armor Aluminum—the strongest aluminum ever used on a Galaxy smartphone—along with the toughest Corning® Gorilla® Glass Victus™ to protect against scratches and accidental drops. In addition, both devices include a new protective film made of stretchable PET  and optimized display panel layers resulting in a Main Screen that’s 80% more durable than previous devices .

Samsung continues its legacy of foldable leadership with rigorous processes to create devices that remain reliable after years of use. The revolutionary Hideaway Hinge, first introduced on Galaxy Z Flip, enables the devices to stay in place at any angle for innovative user experiences with Flex mode . And thanks to enhanced Sweeper technology, the bristles inside the Hinge are now shorter, helping to repel dust and other particles and maintain the devices’ durability and seamless user experiences. Z Fold3 and Z Flip3 were also put through a strenuous folding test, verified by Bureau Veritas, to withstand folding 200,000 times  . Plus, they’re equipped with the latest powerful 5nm AP and 5G  band compatibility for the best experience inside and out.

Galaxy Z Fold3 5G: Ultimate Productivity and Entertainment

Unfold Z Fold3 to immerse yourself in theater-like viewing experiences and stay fully engaged in your favorite content on the uninterrupted 7.6-inch Infinity Flex Display—thanks to our new Under display camera technology. With minimum pixels applied on top of the camera hole, Z Fold3 features an increased viewable area so users get an unbroken canvas for their favorite apps. With the new Eco² display technology applied to the screen, it’s 29%  brighter while consuming less energy . Experience even smoother scrolling and quick device interaction with the Super Smooth 120Hz adaptive refresh rate now on both the Main and Cover Screens.

For the first time ever on the Galaxy Z series, Samsung is bringing its beloved Note series technology to Z Fold3—the S Pen functionality. Users can take advantage of fully optimized S Pen features on their foldable screen, which is a perfect fit for on-the-go multitaskers. On Z Fold3’s massive Main Screen, it’s easier than ever for users to jot down notes during a video call or check off a to-do list while reading emails, and Z Fold3 users can also power their creativity and productivity with our fan-favorite S Pen. S Pen for Z Fold3 comes in two options: S Pen Fold Edition and S Pen Pro . Both feature a specially engineered retractable Pro tip with force limit technology to protect Z Fold3’s Main Screen for peace of mind while using the S Pen. This is Samsung’s best S Pen experience yet, with even lower latency for true-to-life composition—ensuring that notetaking and sending messages is seamless and intuitive.

Productivity seekers will also enjoy Z Fold3’s enhanced Flex mode features, which let you do more at once, such as joining a video call on the device’s top screen while checking meeting notes on the bottom. With Z Fold3’s updated Multi-Active Window , it’s even easier to make dinner plans over text while checking your calendar, all on the device’s large screen. And now on Z Fold3, users can create a shortcut and reopen apps in the same way later thanks to enhanced App Pair. Plus, they can use Z Fold3’s new Taskbar  to quickly switch between apps without returning to the Home screen.

Z Fold3 is built with a sleeker, thinner, and lighter design for even better portability than Galaxy Z Fold2. It comes with a choice of three timeless colors: Phantom Black, Phantom Green, and Phantom Silver.

Galaxy Z Flip3 5G: The Ideal Balance of Style, Function, and Nonstop Fun

Z Flip3 empowers users to express themselves with bold color options, a sleek design, and premium features. With the choice of four trendy colors—Cream, Green, Lavender, and Phantom Black—plus new stylish ring grips and strap cases  that make it even easier to hold and fold the phone, Z Flip3 is a device for true self-expression.

The redesigned Cover Screen is now four times larger  and makes it easier to view notifications and messages without having to open Z Flip3. Users can keep up with their schedule, check the weather, and monitor their daily step count with new Cover Screen widgets or coordinate the Cover Screen wallpaper with their new Galaxy Watch4 or Galaxy Watch4 Classic for a matching look.

Z Flip3 is also crafted to give users the best capability for capturing and sharing memories. Packed with some of our latest camera features, users can take even more stunning selfies hands-free with Flex mode. Or they can keep the device folded and capture a quick photo—and now, even video—right from the Cover Screen using enhanced Quick Shot by double-clicking Z Flip3’s power key. Plus, scrolling and sharing are super smooth, thanks to Z Flip3’s new 120Hz adaptive refresh rate .

Z Flip3 is great for relaxing and watching a YouTube vlog or a TV show hands-free. Thanks to Z Flip3’s new, upgraded Stereo Speakers with Dolby Atmos®, you get immersive sound with incredible clarity, depth and spatial effects, no matter what you’re watching or listening to. And the new Flex Mode Panel feature makes apps look better and easier to use. When the device is partially folded, Flex Mode Panel gives you new ways to interact with Z Flip3, offering a more convenient viewing experience by moving the video to the top half of the screen and the show’s controls—like brightness and volume—to the bottom half.

Optimized Foldable Experiences Open Up New Possibilities

With the Galaxy Z series, users will get access to more apps that take full advantage of the foldable screen. Samsung is expanding partnerships with leading companies like Google, Microsoft, and more, so users can enjoy more of their go-to apps tailored to their unique needs. Collaborate effectively with Microsoft Teams app: Enjoy optimized meeting experience adapting based on the Flex mode of your Galaxy Z series and the power of Office and Teams coming together. For the best productivity at work, Microsoft Outlook’s dual-pane mode for Samsung foldables enables users to read a full email while previewing others on the side, just like a desktop experience. To bring users even more choices, Samsung’s new Labs  feature offers users the ability to optimize even more apps to the foldable screen when they need it.

Furthermore, Samsung continues to rethink how app developers can create amazing user experiences from anywhere. To provide them with more options while ensuring high-quality optimization, Samsung supports Remote Test Lab(RTL) , giving app developers the ability to directly install and test their applications in real-time, from wherever they are.

Galaxy Buds2: Buds for everyone with premium sound and comfortable fit

Joining the Galaxy Z Series are Galaxy Buds2 – designed for a comfortable fit made to be worn all day, and provide premium sound quality so you can immerse yourself in the moment, wherever you are. As one of the latest additions to the Galaxy Buds lineup, Galaxy Buds2 join the Galaxy Buds Live and Galaxy Buds Pro, providing more choices to consumers to fit their needs. As a part of the Galaxy ecosystem, Galaxy Buds2 make the perfect companion to your Galaxy smartphone, tablet, or smartwatch.

Whether you use your Galaxy Buds2 to listen to music or dial into a conference call, you’ve got all the features you need to immerse in yourself in your own world. The dynamic two-way speakers deliver crisp, clear high notes and a deep bass, while Active Noise Cancellation helps block out unwanted noise. If you need to hear your surroundings, simply tune back in with three adjustable ambient sound levels . And now your voice will be clearer on calls, thanks to a new, machine learning-based solution that filters out a variety of distracting background noises.

Galaxy Buds2 are Samsung’s smallest and lightest earbuds yet boasting an iconic curved shape. For a more perfect fit, we’ve developed the ‘Earbud fit test’ in Galaxy Wearable app.

Pre-booking Benefits:

Pre-book Galaxy Z Fold3 5G and get Rs.32,000 worth shopping voucher which can be used on the Samsung Online shop ( ) to get accessories bundle of your choice.

Pre-book Galaxy Z Flip3 5G and get Rs.24,000 worth shopping voucher which can be used on the Samsung Online shop ( ) to get accessories bundle of your choice.

Samsung Care:

Samsung is giving consumers an additional benefit of saving up to Rs.80,000 on screen replacement within 1 year warranty period for Galaxy Z Fold3 and up to Rs.45,000 for the Galaxy Z Flip3.

Samsung To Introduce Exciting Eid Offers on their Online Shop

Samsung To Introduce Exciting Eid Offers on their Online Shop
Samsung To Introduce Exciting Eid Offers on their Online Shop

This Eid-ul-Fitr, Samsung will be bringing, even more, offers exclusively on their Online Shop, following the offers that were introduced at the start of Ramadan. Samsung continually finds ways of giving added value to their customers, the innovation and features of their devices coupled with these exciting offers are testament to their commitment to give their users an unparalleled experience from the very start of their journey to purchase a new smartphone.

By shopping through Samsung’s Online Shop, customers can avail 70% off on-screen replacements for one year, the option to pay via card or cash on delivery, with free shipping nationwide. Purchases made on the Online Shop come straight from Samsung to your door. Visit to avail epic discounts and offers on the following devices:

Samsung To Introduce Exciting Eid Offers on their Online Shop

The following bundle offers, and discounts are also available on the Online Shop for this Eid-ul-Fitr:

On the purchase of the Samsung Galaxy S20FE, you get a Galaxy Fit 2 for free.

The following bundle offers, and discounts are also available on the Online Shop for this Eid-ul-Fitr: On the purchase of the Samsung Galaxy S20FE, you get a Galaxy Fit 2 for free.

You can also avail discounts on the purchase of the devices below.

You can also avail discounts on the purchase of the devices below.

For more information go to

Samsung hosts technical seminar showcasing innovative 2021 Neo QLED 8K line-up

Samsung hosts technical seminar showcasing innovative 2021 Neo QLED 8K line-up
Samsung hosts technical seminar showcasing innovative 2021 Neo QLED 8K line-up

LAHORE – Samsung Electronics, the world’s leading TV manufacturer for 15 consecutive years, held the 2021 Technical Seminar for various markets including Pakistan – a series of events that  highlighted the technology, features and innovation with this year’s new product lineups, covering Neo QLED 8K, MICRO LED and Samsung’s award-winning Lifestyle portfolio.

For 10 years, Samsung’s tech seminars have provided a unique platform to deliver detailed information and an exclusive hands-on experience with new products, prior to global release and distribution. This year’s global virtual seminar was the second event of its kind where participants had a chance to learn about technical breakthroughs, followed by a Q&A session to hear directly from Samsung business leaders and engineers.

Samsung’s 2021 product lineup for Pakistani market is equipped with advanced hardware and software advancements that are designed to provide a viewing experience like never before. The technology has enabled outstanding picture quality, smart features and gaming experiences, along with lifestyle-integrated features and services that are second to none when it comes to ultimate usability. During the seminar, attendees had an opportunity to broaden their knowledge of the following products and areas:

  • Neo QLED and Picture Quality: Quantum Mini LEDs are at the center of innovation, and combined with Samsung’s Micro Layer, Quantum Matrix Technology and the state-of-the-art Neo Quantum Processor, Neo QLEDs provide true-to-life picture quality that is crisp and clear like never before, with the most intricate of details in both dark and bright scenes.
  • In-Home Activity: Added to this list is Samsung’s new PC-on-TV feature, which provides a seamless and remote connection between the TV, PCs and devices for optimal productivity and convenience right from the living room.
  • Gaming Experiences: Samsung’s 2021 Neo QLED TVs provides the ultimate gaming experience for even from the most avid gamers, across both PC and console gaming. The new features and provide enhanced performance, motion graphic features, reduced input lag, and ultimately more full and immersive sound, driven by AI.

“The breakthrough in 2021 Neo QLED and its picture quality demonstrates what state-of-the-art hardware innovations can achieve together with Samsung’s unique AI upscaling and smart features,” said Simon Sung, Executive Vice President of the Visual Display Business at Samsung Electronics. “We are pleased to share our latest display innovations that are tailored to our customers’ needs and hope that our customers will continue to enjoy our products.”

Click on here for more information on Samsung’s 2021 TV product lineup,

Samsung announces ‘Generation Next’ as an authorised distributor in Pakistan

Samsung announces ‘Generation Next’ as an authorised distributor in Pakistan
Samsung announces ‘Generation Next’ as an authorised distributor in Pakistan

LAHORE – Samsung Electronics announces Generation Next as their new distributor for handheld devices, who will work alongside existing distributors.

Commenting on the partnership; Mr Roy, Managing Director Samsung Electronics in Pakistan said, “We are excited to welcome and announce Generation Next as the new Samsung Distributor for Pakistan. This new business relationship will allow Samsung to expand sales and to reach out to Pakistani consumers in a more effective manner”.

Mr Umer Ghumman, Head of Business for Samsung Pakistan and Afghanistan, said, “We will work with all our distributors, including the newly appointed distributor, Generation Next to ensure that our Mobile Phones are available when and where consumers want to buy them. With this extension in Samsung’s distribution network, Samsung will be able to further strengthen its Market Leadership across Pakistan”.

Mr Shahid Khan, Chief Executive Officer Generation Next Pakistan, added, “We are honoured & proud to join hands with Samsung Electronics. Generation Next as a group carries strong expertise in Mobile Phones & IT Distribution across multiple countries. Our objective in Pakistan is to leverage upon our regional learnings, add value to the Pakistan distribution landscape, ensure product availability, offer quality for consumers and open up untapped markets for Samsung Mobile Phones. We are confident this relationship between Generation Next & Samsung will further strengthen Samsung as a ‘consumer brand of choice’ throughout Pakistan”.

Shop & win PKR 100,000 every day with Samsung Pakistan’s eStore

Shop & win PKR 100,000 every day with Samsung Pakistan’s eStore
Shop & win PKR 100,000 every day with Samsung Pakistan’s eStore

LAHORE – The Samsung eStore brings you a chance to win Rs100,000 every day! Shop on the Samsung eStore till  December 12, 2020, and enter a daily draw for the chance to win Rs100,000 every day.

All you need to do is go to, order your favourite smartphone directly from Samsung, and get it delivered to your doorstep to automatically enter the lucky draw based on your Order Number.

The lucky winner will receive Rs100,000 (Inclusive of Taxes) each. Samsung will be announcing TEN WINNERS IN TEN DAYS!

Buyers will also be able to take advantage of free nationwide shipping on all products listed on the eStore. Payments can be made via card or through Cash on Delivery. Moreover, Samsung eStore also offers a 70% discount on screen replacements for all devices purchased under Samsung Care.

Hurry over to the Samsung Pakistan eStore on to buy your favourite smartphone directly from Samsung and win big!

Samsung Galaxy S20 FE: Express yourself with a phone that speaks to your style

Samsung Galaxy S20 FE: Express yourself with a phone that speaks to your style
Samsung Galaxy S20 FE: Express yourself with a phone that speaks to your style

LAHORE – Keeping in view the demanding trends in technology and the importance of the smooth performance of mobile, Samsung Galaxy S20 brings unique and effective features from design to performance for you. Especially the tone that totally speaks to your style.

It’s a premium flagship smartphone with a vibrant and playful tone to provide feelings of sweetness and soothing experience to its consumers.

“Just speak and it will give you the results of your choice,” claims the company, pointing out that the sounds go as original as you listen or speak,” it said on its launching.

It states that The Samsung S20 Fan Edition (FE) is the result of extensive consumer research as hundreds of Samsung patrons were surveyed to understand what they felt aligned the most with them in terms of features. Samsung, it states, has taken the findings and created a cellphone around them.


Samsung S20 is a smartphone with a 6.5” FHD Infinity-O display screen and They’ve even managed a 120Hz refresh rate on this absolute stunner of a screen!

If you haven’t used a screen with a 120Hz refresh rate before, let me just say that this will change your life; whether you’re a gamer, a photographer or videographer, or just someone who surfs the internet all day!


Speaking of gaming, the processor in this is the exact same one as the S20, designed to do what you love with 8GB of RAM and 128GB internal memory.

This means that no matter what you throw at it, the S20 FE can brush it off like nobody’s business.


The camera on this device seems super impressive too.

It has a triple camera setup;

o   Ultra-Wide: 12MP

o   Wide-Angle: 12MP

o   Telephoto: 8MP

On top of this extraordinary camera setup with 30 X space zoom, the Selfie camera is a 32MP beast as well

·front camera has been digitally optimized to ensure stellar low-light performance

No matter which camera you use for your photography needs, this is a no-fail setup; you are virtually guaranteed to get a perfect shot every time. The camera system even has Super Steady video recording!


And the battery: a 4500mAh reservoir, which ensures that you can use this incredible device all day without needing to run to your charger every few hours. But when you do need to charge it, the phone comes with a fast charger and supports super-fast charging as well as wireless charging, so you’re completely covered.


The most obvious and perhaps the coolest thing about this device is the multitude of colours it comes in

The S20 Fan Edition can be purchased in:

a.   Cloud Navy

b.   Cloud Red

c.   Cloud Lavender

d.   Cloud Mint

e.   Cloud White

These colours ensure that your cellphone is truly you; who you are as a person, what you enjoy, and what people see you as – the Samsung S20 FE is a phone with your personality.


Samsung has always ensured that their fans feel special and this time anyone pre-ordering the Samsung Galaxy S20 FE, will get Samsung Galaxy Fit 2 worth Rs. 8,700, absolutely free.

a.  Galaxy Fit 2 is a robust health and fitness tracker with stylish AMOLED display & ergonomic design, 21-day battery life & automatic workout detection enabling Galaxy fans to live well every day!

Price:  The price is being expected at around Rs 140,000.


Samsung believes in giving its customers the best in class service and now you can enjoy peace of mind with Samsung Care. Life happens but Samsung Care keeps you protected beyond the standard warranty and during the in-warranty period, you can get the Galaxy S20 FE screen replaced at just 50% of the cost which means you can save approximately Rs. 11,000 in case of an unfortunate event.

Samsung S20 FE is the amalgamation of research with development besides its quality that it is accessible to all users due to its universal appeal.